Last updated on: 17.05.2024
Transparent handling of personal data is very important to us. This data protection statement provides information on what personal data we collect, for what purpose and to whom we pass it on. We regularly review and update this privacy policy to ensure the highest level of transparency.
1. What services we use
- Linkedin Ads
- Google Analytics
- Google Tag Manager
- Linkedin Insight Tag
- Google My Business
- Google Maps
- YouTube
- Microsoft 365
- WordPress
- Google reCaptcha
2. Contact Information
If you have any questions or concerns about our protection of your data, you can always reach us by email at . Responsible for data processing done through this website is:
LB Industrial Solutions AG
Industriestrasse 164
CH-8957 Spreitenbach
Switzerland
3. General principles
3.1 What data we collect from you and from whom we receive this data
First and foremost, we process personal data that you provide to us or that we collect when operating our website. We may also receive personal data about you from third parties. These may be the following categories:
- Personal master data (name, address, dates of birth, etc.);
- Contact information (cell phone number, email address, etc.);
- Financial data (e.g. account details);
- Online identifiers (e.g. cookie identifier, IP addresses);
- Location and traffic data;
- Sound and image recording;
- particularly sensitive data (e.g. biometric data or information about your health).
3.2 Under what conditions do we process your data?
We process your data in good faith and for the purposes set out in this privacy policy. In doing so, we ensure transparent and proportionate processing.
If, in exceptional cases, we are unable to comply with these principles, the data processing may still be lawful because there is a justification. A justification reason may be in particular:
- Your consent;
- the execution of a contract or pre-contractual measures;
- our legitimate interests, unless your interests are overridden.
3.3 How can you withdraw your consent?
If you have given us consent to process your personal data for specific purposes, we will process your data within the scope of this consent unless we have another justification.
You can revoke your consent at any time by sending an e-mail to the address given in the imprint. Data processing that has already taken place is not affected by this.
3.4 In which cases can we share your data with third parties?
a. Principle
We may need to rely on the services of third parties or affiliates and engage them to process your data (known as processors). Categories of recipients are namely:
- Accounting, fiduciary and auditing firm;
- Consulting firms (legal, tax, etc.);
- IT service provider (web hosting, support, cloud services, website design, etc.);
- Payment service provider;
- Provider of tracking, conversion and advertising services.
We ensure that these third parties and our affiliates comply with the requirements of data protection and treat your personal data confidentially.
We may also be required to disclose your personal information to government authorities.
b. Visiting our social media channels
We may have embedded links to our social media channels on our website. This is apparent to you in each case (typically via corresponding icons). If you click on the icons, you will be redirected to our social media channels.
In this case, the social media providers learn that you are accessing their platform from our website. The social media providers can use the data collected in this way for their own purposes. We would like to point out that we have no knowledge of the content of the transmitted data or its use by the operators.
c. Transfer abroad
Under certain circumstances, your personal data may be transferred to companies abroad in the course of order processing. These companies are obligated to data protection to the same extent as we are. The transfer may take place worldwide.
If the level of data protection does not correspond to that in Switzerland, we carry out a prior risk assessment and ensure contractually that the same level of protection is guaranteed as in Switzerland (for example, by means of the new standard contractual clauses of the EU Commission or other legally prescribed measures). If our risk assessment is negative, we take additional technical measures to protect your data. You can access the EU Commission’s standard contractual clauses at the following link. https://commission.europa.eu/publications/standard-contractual-clauses-controllers-and-processors-eueea_de
3.5 How long do we keep your data?
We store personal data only for as long as is necessary to fulfill the individual purposes for which the data was collected.
Data that we store when you visit our website is kept for twelve months. An exception is made for analysis and tracking data, which may be kept longer.
We store contract data for longer, as we are obliged to do so by legal regulations. In particular, we must retain business communications, concluded contracts and accounting records for up to 10 years. As far as we no longer need such data from you to perform the services, the data will be blocked and we will only use it for accounting and tax purposes.
3.6 How do we protect your data?
We will keep your information secure and take all reasonable steps to protect your information from loss, access, misuse or alteration.
Our contractual partners and employees who have access to your data are obliged to comply with data protection regulations. In some cases, it will be necessary for us to pass on your requests to companies affiliated with us. In these cases, too, your data will be treated confidentially.
Within our website, we use the SSL (Secure Socket Layer) procedure in conjunction with the highest encryption level supported by your browser.
3.7 What rights do you have?
a. Right to information
You can request information about the data we have stored about you at any time. We ask you to send your request for information together with proof of identity to .
You also have the right to receive your data in a common file format if we process your data automatically and if:
- you have given your consent for the processing of this data; or
- you have disclosed data in connection with the conclusion or performance of a contract.
We may restrict or refuse to provide information or data if this conflicts with our legal obligations, our own legitimate interests, public interests or the interests of a third party.
The processing of your request is subject to the statutory processing period of 30 days. However, we may extend this period due to a high volume of requests, for legal or technical reasons, or because we need more detailed information from you. You will be informed of the extension of the deadline in good time, at least in text form.
b. Deletion and correction
You have the option of requesting the deletion or correction of your data at any time. We may reject the request if statutory provisions oblige us to store the data for a longer period or to retain it unchanged or if your request conflicts with a legal requirement.
Please note that exercising your rights may be in conflict with contractual agreements and may have corresponding effects on the performance of the contract (e.g. premature termination of the contract or cost consequences).
c. Legal process
If you are affected by the processing of personal data, you have the right to enforce your rights in court or to file a complaint with the competent supervisory authority. The competent supervisory authority in Switzerland is the Federal Data Protection and Information Commissioner: https://www.edoeb.admin.ch
3.8 Changes to the privacy policy
We may change this privacy policy at any time. The changes will be published on , you will not be informed separately.
4. Individual data processing operations
4.1 Providing the website and creating log files
What information do we receive and how do we use it?
By visiting , certain data is automatically stored on our servers or on servers of services and products that we obtain and / or have installed, for purposes of system administration, for statistical or backup purposes or for tracking purposes. These are:
- the name of your Internet service provider;
- Your IP address (in some circumstances);
- the version of your browser software;
- the operating system of the computer with which the URL is accessed;
- the date and time of access;
- the web page from which you are visiting URL;
- the search words you used to find the URL.
Why may we process this data?
This data cannot be assigned to a specific person and there is no merging of this data with other data sources. The log files are stored in order to guarantee the functionality of the website and to ensure the security of our information technology systems. This is our legitimate interest.
How can you prevent data collection?
The data is only stored for as long as is necessary to achieve the purpose for which it was collected. Accordingly, the data is deleted after the end of each session. The storage of the log files is mandatory for the operation of the website, you therefore have no possibility to object.
4.2 Linkedin Ads
We use advertising services on our website provided by LinkedIn, a service of LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland (“LinkedIn”).
LinkedIn Ads allow us to serve targeted ads based on users’ interests and behavior. LinkedIn uses cookies and similar technologies to display ads based on your previous visits to our and other websites. This allows us to measure and optimize the effectiveness of our advertising efforts.
The information collected by LinkedIn Ads is anonymous for us, which means that we do not receive any personal data of individual users. However, this data is stored and processed by LinkedIn so that a connection to the respective user profile is possible and LinkedIn can use the data for its own advertising purposes, in accordance with the LinkedIn privacy policy.
If you are a member of LinkedIn and are logged into your LinkedIn account while visiting our website, the data collected by LinkedIn Ads will be linked to your LinkedIn account.
The use of LinkedIn Ads serves the purpose of analyzing and optimizing the effectiveness of our advertising measures. The data processing is based on our legitimate interest in targeted advertising and the analysis of the effect and efficiency of this advertising.
4.3 Google Analytics
We use Google Analytics on our website, a web analytics service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site.
The information generated by the cookie about your use of this website will be transmitted to and stored by Google on servers in the United States. In the event that IP anonymization is activated on this website, however, your IP address will be truncated beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there.
On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator.
The IP address transmitted by your browser as part of Google Analytics is not merged with other data from Google.
You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout.
4.4 Google Tag Manager
For the management of website tags via an interface, we use the Google Tag Manager, a service of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). The Google Tag Manager itself (which implements the tags) is a cookie-less domain and does not process any personal data. The service provides for the triggering of other tags, which in turn may collect data. Google Tag Manager does not access this data. If a deactivation has been made at the domain or cookie level, it remains in place for all tracking tags implemented with Google Tag Manager.
By using the Google Tag Manager, scripts (so-called tags) can be activated automatically on our website and data can be transmitted from your browser to Google. This data may include information about your IP address, the browser you use, the subpages of our website visited and other interactions during your website visit.
4.5 Linkedin Insight Tag
We have integrated the LinkedIn Insight Tag on our website, a tool from LinkedIn, a service of LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland (“LinkedIn”).
The LinkedIn Insight Tag allows us to collect information about visitors to our website, specifically the types of LinkedIn features that visitors to our website use and how they interact with those features. This tool helps us create targeted ads within the LinkedIn platform and measure the effectiveness of those ads.
Through the use of the LinkedIn Insight Tag, cookies are set on your device that enable the collection of pseudonymized data, such as the URL of the page visited, the referrer URL, IP address (in shortened form), device and browser properties, and timestamps.
The data collected by the LinkedIn Insight Tag is anonymous for us, which means that we do not receive any personal data of individual users. However, this data is stored and processed by LinkedIn so that a connection to the respective user profile is possible and LinkedIn can use the data for its own advertising purposes, in accordance with the LinkedIn privacy policy.
If you are a member of LinkedIn and are logged into your LinkedIn account while visiting our website, the data collected through the LinkedIn Insight Tag will be linked to your LinkedIn account.
The use of the LinkedIn Insight Tag serves the purpose of analyzing and optimizing the effectiveness of our advertising measures. The data processing is based on our legitimate interest in targeted advertising and the analysis of the effect and efficiency of this advertising.
4.6 Google My Business
On our website, we use functions of Google My Business, a service of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). Google My Business allows businesses to manage their presence on Google, including Google Search and Google Maps, and to interact with customers.
By visiting our website or by interacting with our Google My Business entry, such as leaving reviews or asking questions, data, in particular your IP address and the content of your interactions, are transmitted to Google and stored on Google servers. These servers may be located in the USA or other countries.
Google uses this information to provide Google My Business services, to facilitate user interactions with businesses, and to provide us with reports and analytics about the interactions and performance of our business listing.
4.7 Google Maps
On our website, we use Google Maps, a map service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). Google Maps enables us to integrate interactive maps directly into the website and allows you to conveniently use the map function, for example, to search for a location or to plan your journey.
By visiting the website, Google receives the information that you have called up the corresponding sub-page of our website. In addition, further data, in particular your IP address, is transmitted to Google and stored on Google servers. These servers may be located in the USA or other countries. This occurs regardless of whether Google provides a user account through which you are logged in or whether no user account exists.
Google stores your data as usage profiles and uses them for purposes of advertising, market research and/or demand-oriented design of its website. Such an evaluation is carried out in particular (even for users who are not logged in) to provide needs-based advertising.
You have the right to object to the creation of these user profiles, and to exercise this you must contact Google.
4.8 YouTube
Videos from YouTube, a platform of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”), are embedded on our website. When viewing the videos or clicking on the play button, data, including your IP address and information about the browser you are using, is transmitted to Google servers and stored there. This data is used to provide the video, monitor performance and improve the user experience.
If you are logged into your YouTube account, you allow YouTube to associate your browsing behavior directly with your personal profile. You can prevent this by logging out of your YouTube account.
4.9 Microsoft 365
For various office and communication tasks, we use Microsoft 365, a service provided by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA.
Microsoft 365 offers a range of productivity tools, including email (Outlook), document storage (OneDrive), collaboration tools (Teams), and Office applications such as Word, Excel, and PowerPoint. When you contact us, for example by email, or when we share documents, these interactions are processed and stored through Microsoft 365.
Microsoft uses servers in different countries to provide the Microsoft 365 services. This means that your data may be stored in data centers outside of Switzerland. However, Microsoft has implemented various security and privacy measures to protect its customers’ data.
4.10 WordPress
Our website is based on the WordPress platform, a content management system developed by Automattic Inc, 60 29th Street #343, San Francisco, CA 94110, USA. WordPress allows us to create, manage and publish content.
When using our website, which is based on WordPress, various data, including your IP address, date and time of access, as well as information about the browser you are using, may be collected and stored. This data is mainly used for administrative purposes and to ensure trouble-free operation of the website.
Some WordPress features, such as comments or contact forms, may collect additional personal data when you use them.
4.11 Google reCaptcha
To protect against unsolicited requests via the Internet form on our website, we use the reCAPTCHA service of the company Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). The query serves to distinguish whether the input is made by a human or abusively by automated, machine processing. As part of the query, information such as your IP address or the behavior when filling out the form may be transmitted to Google.
For this purpose, your input is transmitted to Google and processed there. By using reCAPTCHA, you agree that the recognition you provide may be used in the digitization of old works. In the event that IP anonymization is activated on this website, however, your IP address will be truncated beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area.
Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of this service. The IP address transmitted by your browser as part of reCAPTCHA will not be merged with other data from Google.
BrainBox Generators
BrainBox Generators is a service of BrainBox Solutions GmbH to recognize all data protection-relevant services on a website and, among other things, to help with the creation of the privacy policy. No personal data is collected or processed in the process.
